Customer insights from ARENA-funded DER projects
In 2019, the Australian Renewable Energy Agency (ARENA) partnered with the UTS Institute of Sustainable Futures (ISF) to investigate the experiences of customers involved in ARENA-funded Distributed Energy Resources (DER) projects. Nearly 100 reports from 20 ARENA-funded projects were analysed to produce insights on customer values and motivations, and on the customer journey of buying, installing, maintaining and retaining a DER product.
ISF delivered two customer insights reports. The first investigated the customer journey, identifying six key ‘ingredients’ contributing to a happy DER customer. The second explored customer values, proposing a values-based approach as an effective way to engage and tailor messages to many types of customers.
This webinar is the second in a series of eight webinars on consumer-centric energy, being held between October 2020 and February 2021, co-hosted by the Energy Transition Hub and the Climate and Energy College, sponsored by the Victorian Clean Technology Fund.